Читать книгу Reputation Strategy and Analytics in a Hyper-Connected World - Foster Chris - Страница 11

Reputation building is a long-term strategic endeavor. It is an integrated set of ongoing processes, not an individual program, campaign, or one-shot initiative.

Moreover, reputation is not a singular event or state. Reputation has multiple states and forms. It changes over time – sometimes slowly, sometimes with breathtaking speed. Building a reputation that is strong, resilient, and not fragile requires top down leadership, executive sponsorship, and buy-in at all levels of the enterprise. It requires written policies, training, incentives, and discipline. The concept of reputation as a strategy must be woven into the culture of the organization.

In great, progressive companies, reputation is an integral part of the cultural DNA. It isn’t an afterthought; it’s top of mind.