Читать книгу Reputation Strategy and Analytics in a Hyper-Connected World - Foster Chris - Страница 12

Because Reputation Strategy is core to a company’s operations, with complex requirements for data, processes, and people, this transformation should not be thought of as a “do it yourself ” or “back of the envelope” affair. Smart organizations will set aside the time and devote the resources necessary for creating and sustaining practical reputation strategies.

Reputation Strategy is a set of scientific multidisciplinary processes that must be integrated into business planning and embedded into operations across business units and geographies, with the proper executive sponsorship. Ultimately, accountability sits at the highest level of the organization. The CEO and the board must drive awareness of the strategy and keep employees at all levels engaged.