Читать книгу Reputation Strategy and Analytics in a Hyper-Connected World - Foster Chris - Страница 13

In a transparent world, reputation is a strategic asset and core competency requiring a blend of communications analytics, data science, and multidisciplinary expertise. It should be treated as a competitive business advantage.

Reputation Strategy provides tangible value to organizations through:

● Creating trust in the organization’s products and services

● Providing access to policy and decision makers

● Attracting and retaining the best employees

● Driving credibility with outside partners

● Serving as a critical success factor for investors

Reputation must be protected and enhanced through authentic organizational values, decisions, behaviors, and actions. It requires a clear and evidence-based Reputation Strategy, based on a carefully orchestrated portfolio of analytics that illuminates consumer attitudes and creates predictive models that anticipate consumer behavior.