Читать книгу Reputation Strategy and Analytics in a Hyper-Connected World - Foster Chris - Страница 4

We live in a world of increasing transparency and high velocity communications. Information not only travels faster, it travels farther and is available everywhere. The rapid convergence of cloud, social, and mobile technologies has created a new generation of empowered and information hungry customers.

In today’s interconnected consumer economy, the notion that a company’s reputation can be “managed” as a simple commodity or one-dimensional artifact is dangerously outdated. Every morsel of information – no matter how trivial or seemingly innocuous – has the potential to go viral in a heartbeat. Reputations that took decades to build can be destroyed in mere moments.