Читать книгу Igniting Customer Connections - Frawley Andrew - Страница 14

To be successful, marketers need to be relevant, in the moment, enabled at the transaction level, creating an emotional connection, and super-agile, so you can adapt to rise above the noise. As we'll see in the next chapters of Igniting Customer Connections, brands like yours need to take full advantage of the current marketing landscape, with all its megatrends and consumer behaviors, to build better business outcomes (e.g., brand and business equity) that will propel it ahead. How? By focusing on a powerful combination of customer experience and engagement. And it all starts by creating strong connections, which we explore in detail in the next chapter.