Читать книгу Igniting Customer Connections - Frawley Andrew - Страница 8

Sophisticated multichannel marketing used to be the domain of only the largest companies with big marketing departments and complex technologies. Today, mobile and social media are great normalizers and equalizers. Anyone can have a Facebook page and a Twitter feed. They can quickly populate it with content – and customers can help. A small or emerging business can have global reach instantly, and at a very low cost.