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Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Frawley, Andy.

Igniting customer connections: fire up your company's growth by multiplying customer experience & engagement / Andrew Frawley.

pages cm

Includes index.

ISBN 978-1-118-91670-4 (hardback); ISBN 978-1-118-91671-1 (ebk); ISBN 978-1-118-91672-8 (ebk)

1. Customer relations. 2. Marketing. 3. Customer loyalty. I. Title.

HF5415.5.F72 2014

658.8'12 – dc23

2014025630

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