Читать книгу Provoke - Geoff Tuff - Страница 10

“1.75%. Why would I care?” The preceding experience with the executive is an example of denial. Denial can take many forms. Steve saw a subtler form of denial, which was to question and discredit the observation. We've seen with other trends (e.g., humans' impact on climate, vaccines) that denial can include just an outright refutation of the findings. But after missing something for a long time, having it pointed out to you frequently sparks a negative response and deniers will dig in. The lesson? People don't like to be shown they have missed something important.