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1 1. Christopher McFadden, “The Fascinating History of Netflix,” Interesting Engineering, July 4, 2020, https://interestingengineering.com/the-fascinating-history-of-netflix.

2 2. Arnold Zwicky, “Just between Dr. Language and I,” Language Log, August 7, 2005, http://itre.cis.upenn.edu/~myl/languagelog/archives/002386.html.

3 3. For more on the “winner take all” economy, see Roger Martin, When More Is Not Better (Boston: Harvard Business Review Press, 2020).