Читать книгу Provoke - Geoff Tuff - Страница 11

After a period of denial, some will turn to analysis. Executives will start to ask lots of questions about how big it is, how fast it's moving, how many people it will impact. And there are meetings … so many meetings … and all with their requisite PowerPoint decks. We frequently find that some analysis leads to more analysis. The more you look at something, the more you find other ways you could look at it. This is all designed, of course, to give executives more specificity on the problem (or opportunity) their business faces. Rarely do we see meetings that focus on analysis end with a decision to take action in the market; most of the time, the conclusion is that the action required is to go do more analysis.