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1 1. Ray Rivera, “Summerville Police Department Hands Out Roll of Toilet Paper Instead of Tickets,” Live 5, WCSC, March 19, 2020, https://www.live5news.com/2020/03/20/summerville-police-department-handing-out-toilet-paper-instead-tickets/.

2 2. On consumer habits, see A. G. Lafley and Roger L. Martin, “Customer Loyalty Is Overrated: A Theory of Cumulative Advantage,” Harvard Business Review, January–February 2017.

3 3. Brittany Frater, “It Took a Pandemic, but the US Is Finally Discovering the Bidet's Brilliance,” The Guardian, April 14, 2020, https://www.theguardian.com/us-news/2020/apr/14/us-bidet-toilet-paper-sales-coronavirus; Maria Teresa Hart, “The Bidet's Revival,” The Atlantic, March 18, 2018, https://www.theatlantic.com/technology/archive/2018/03/the-bidets-revival/555770/; Lisa Boone, “Bidet Sales Spike as Consumers Panic Buy Toilet Paper,” LA Times, March 16, 2020, https://www.latimes.com/lifestyle/story/2020-03-16/bidet-sales-spike-as-consumers-panic-buy-toilet-paper.

4 4. For more on the “Balanced Breakthrough Model,” see “What are the three things every idea needs to be successful?” at https://www.ideatovalue.com/inno/nickskillicorn/2019/01/what-are-the-three-things-every-idea-needs-to-be-successful-the-balanced-breakthrough-model/ .

5 5. “Learn the Knowledge of London,” Transport for London, https://tfl.gov.uk/info-for/taxis-and-private-hire/licensing/learn-the-knowledge-of-london.

6 6. On e-readers, see Ethan Bronner, “Textbooks Shifting from Printed Page to Screen,” New York Times, December 1, 1998, https://archive.nytimes.com/www.nytimes.com/library/tech/98/12/biztech/articles/01school-etex.html; Anonymous, “E-Book Timeline,” The Guardian, January 3, 2002, https://www.theguardian.com/books/2002/jan/03/ebooks.technology; “Ebooks,” Statista, https://www.statista.com/outlook/213/102/ebooks/europe; Andrew Perrin, “One-in-Five Americans Now Listen to Audiobooks,” September 25, 2019, https://www.pewresearch.org/fact-tank/2019/09/25/one-in-five-americans-now-listen-to-audiobooks/.

7 7. Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (New York: Little, Brown, 2000).

8 8. Patricia Cooper, “TRAI Consultation Paper on Roadmap to Promote Broadband Connectivity and Enhanced Broadband Speed,” September 21, 2020, https://trai.gov.in/sites/default/files/SpaceX_10112020.pdf .