Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 15

In 1991, when Henry “Hank” Rosso wrote the preface for the first edition of Achieving Excellence in Fund Raising he noted how fundraising changed following World War II, a defining event for his generation. Like Hank's experience, our editorial perspective is shaped by a defining time period. Given the events in 2020 and 2021, this book includes a new section dedicated to contextual factors and evolving conditions. Without certainty of how the past two years will ultimately shape fundraising, we became acutely aware that conditions can change quickly. In years to come, fundraisers must be prepared to adapt more quickly and more intentionally than at any time in the recent past. Thus, throughout the book, we tried to balance innovations and changes in raising money with time‐tested best practices – research that is still emerging as the book is in production – and professional habits honed over years of pre‐pandemic experience. It was also important to us that this edition include many voices and that chapters draw attention to equity and justice in fundraising, including beneficiary representation and rights and ideas from community‐centric fundraising.

In that first edition, Hank also noted his mission to expand knowledge about fundraising and to serve as a resource to others. He was a pioneer fundraiser and a leading consultant of an era when the fundraising occupation professionalized and the IRS codified nonprofits' tax‐deductible status. He introduced much of what he taught in The Fund Raising School (TFRS) to a larger audience through Achieving Excellence in Fund Raising. Today, that symbiotic relationship continues with TFRS curriculum and materials, inspiring chapter authors and concepts from the book chapters and also providing source material for TFRS courses.

After Hank's passing, Gene Tempel took on the editorship with a second edition published in 2003. The third edition followed in 2011 with Tim Seiler and Eva Aldrich joining Tempel as editors. Five years later, Tempel and Seiler edited the fourth edition with Dwight Burlingame. Eva now leads CFRE International, the body that oversees the Certified Fund Raising Executive (CFRE) credential. Both Tim and Dwight recently retired after decades of leadership. They all leave an indelible mark on generations of students and professionals, including this volume's editors.