Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 18
A Contribution to Philanthropy
ОглавлениеMany of Hank Rosso's (1991) ideas continue to be foundational to how we think about fundraising, even as the field changes and develops in the United States and beyond. These include taking pride in our work and remembering that fundraising's purpose is to facilitate philanthropy. Philanthropy, in turn, is in service to the greater good and needs and interests beyond one's own. All fundraising rests on the case for support, driven by the mission, and rooted in community needs. All fundraising must be built on a foundation of respect: respect for beneficiaries, organizations, communities, fundraisers, and donors. Respect is conveyed through inclusive practices, including listening and learning; speaking in ways that uplift and do not demean beneficiaries, donors, or fundraisers; and upholding ethical standards and moral values.
Fundraising is a noble career that is meaningful, creative, and fulfilling. It is not easy work; it includes a great range of tasks and activities, and there is opportunity for many to excel and contribute. It is also a black box about which most people, at best, understand little, and at worst, misunderstand much. This book is meant to demystify fundraising by providing information and research on ethics and theory; donor motivations and behaviors; programs and tools; and guiding principles and philosophies. By improving fundraising and supporting fundraisers, we can improve philanthropy to improve the world.