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The OSD ensures that the corporate strategy is reflected in a corporate plan and in departmental planning. This office conducts market research and competitive analysis to ensure FCH remains on target for achieving national recognition as a health leader by 2025. The OSD is responsible for the development of annual goals and objectives and assesses their progress on a quarterly basis. This office works closely with the CEO and shareholders ensuring their vision and values are reflected appropriately. This office oversees all strategic initiatives.