Читать книгу VeriSM™ Professional Courseware - Helen Morris - Страница 56

FCH’s Marketing department is very active and quite successful in its internal and external campaigns. This group was critical in the initial success of the insurance programs as well as the success of online capabilities supporting patients and the insurance clients. Continued growth of FCH is clearly dependent on the creative planning and delivery of critical information. There is an initiative to expand the current insurance offerings catalog with specialty plans to supplement current offerings.

Marketing also depends on the IT teams to provide the necessary technologies to deliver their developed communications. FCH is depending on Marketing to put together a campaign to communicate and promote the proactive health programs.