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CHOCOLATES R US

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Chocolate placement aimed at children couldn’t be more obvious than at ‘Toys R Us’. Now I thought ‘Toys R Us’ were simply a toy store. My wild – stab in the dark – suspicions were due to the fact the stores called Toys R Us. However, the first thing children see when they enter the warehouse of fun is – chocolate! Not just little bars, no – huge bucket loads of the stuff. Just like a KFC family meal, you can now have your chocolate by the bucket load. The first bucket I saw was for Smarties which had the strap line, ‘A Riot Full of Fun’ down its side. How on earth can a load of sugar, fat and powder in an artificially coloured case be a ‘riot of fun’? Riot, yes – after all, get a load of kids ‘sugared up’ and that’s precisely what you have on your hands – but fun, no. I then saw mini-buckets of virtually all the most common chocolates, once again conveniently placed at ‘child height’.

Chocolate Busters: The Easy Way to Kick It!

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