Читать книгу Chocolate Busters: The Easy Way to Kick It! - Jason Vale, Jason Vale - Страница 21

Because good product placement has the power to reap such incredible financial rewards, it appears the chocolate companies will stop at nothing to get a shot of some celebrity eating their product into a magazine or newspaper. A few years ago OK magazine paid Anthea Turner and Grant Bovey an undisclosed six-figure sum for the exclusive wedding picture rights. It is something which Anthea Turner now deeply regrets, and for a very good reason. As part of the ‘exclusive’ deal, OK was to sell-on just one photo of the happy day to the UK daily newspapers. Unfortunately for them, the photograph OK chose to sell to the newspapers was one of the couple eating a chocolate bar. The magazine thought it was more than OK to have a deal with Cadbury. Their job was to make sure they got a good picture of Anthea and Grant eating one of Cadbury’s new chocolate bars named ‘Snowflake’. They managed to get their prize picture by persuading Anthea and Grant – at the end of a long day – to pose for one last ‘tongue-in-cheek’ photo.

Despite what so many people think, the truth is that neither Anthea nor Grant was paid a penny by Cadbury and the deal was all OK’s doing. Not only did it ruin what should have been happy memories of a special day, but it also lost Anthea her job as a television presenter after the slagging off she got in the press, thus causing her to fall out of favour with the ‘we love Anthea’ British public. Never mind, though – OK got their picture and Cadbury was laughing all the way to the bank with one of the biggest product placement scoops in recent British history.