Читать книгу Chocolate Busters: The Easy Way to Kick It! - Jason Vale, Jason Vale - Страница 17

Then, of course, you have the ads for chocolate which focus on another couple of our most powerful emotions – love and gratitude, often linking the two beautifully. When it comes to gratitude, Cadbury once again get star billing with their incredibly successful ‘Thank You Very, Very Much’ Cadbury’s Roses campaign. When it comes to love, they’re all at it, jumping on the back of history. Back in the days when it was believed chocolate was a ‘cure all’, drinking chocolate was known as a ‘potion of love’. The Aztecs regarded chocolate as an aphrodisiac and Emperor Montezuma was said to down a golden goblet full of the rich, brown liquid each time he entered his harem of 500 beautiful women. Call me Mr Cynical, but somehow I think his sexual ability just might have had something to do with 500 naked women in his room and not so much the drinking chocolate! But despite chocolate doing absolutely nothing for your sexual prowess and being gooey, sticky and often sickly, chocolates in general are now an accepted way of saying, ‘I love you’.

Do you remember ‘All because the Lady Loves Milk Tray’ or ‘Do you love anyone enough to give them your last Rolo?’ or how about, ‘See the face you love light up with Terry’s All Gold’. Now call me Mr Party Pooper, but this is hardly a good way to express your love is it? ‘Happy Valentines my sweet, here’s something that will cause you to feel fat and hate yourself – well, cheers! I wonder if the advert would have had the same pull if the slogan ran, ‘See the face you love blow up with Terry’s All Gold’. Perhaps not!