Читать книгу Chocolate Busters: The Easy Way to Kick It! - Jason Vale, Jason Vale - Страница 13

In the UK there is a body called the ‘Advertising Standards Authority’ (ASA), made up of individuals whose sole purpose is to make sure that the claims made in advertisements are true, accurate and not misleading in any way. With that in mind, doesn’t it make you wonder how slogans such as ‘… Makes You Work, Rest and Play’ or ‘Gives You A Boost’ pass the strict advertising rules, especially when in a recent advert I wrote for a juice extractor, I wasn’t allowed to use the word ‘healthy’ in it – and that was for fresh fruits and vegetables! Somebody did once take Mars to court over their ‘A Mars A Day …’ slogan, claiming it was completely false and that no one product can possibly help you work, rest and play. I suppose arguing that work and rest are two complete opposite situations and it would have to be some kind of miracle product to act as a relaxant one minute and a stimulant the next. A good argument I would have thought, but guess who won? Yep – Mars!