Читать книгу Chocolate Busters: The Easy Way to Kick It! - Jason Vale, Jason Vale - Страница 16

In an advert for Cadbury’s Dairy Milk, one of the bestselling chocolate bars in Britain, we see a young boy playing Saturday morning football. The picture shows all the dads cheering on their boys, and one woman, his mother, doing her best to join in. As the game ends we see the boy looking sadly at all the dads. Then his mum hands him some Dairy Milk and as she does so, the caption appears, ‘You’re a great striker son’. His sad face turns into a loving smile and as he looks up to her the caption reads, ‘You’re a great Dad, Mum’. The ad then finishes with the slogan, ‘Real Chocolate – Real Feelings’. How’s that for pulling on your emotional heart strings? How’s that for linking massive feelings to their product. How they get away with this blatant hogwash is a mystery to one and all. I suppose the biggest irony of this ad is that the combination of drug-like ingredients which go into making a chocolate bar like this creates false chocolate – false feelings.