Читать книгу Chocolate Busters: The Easy Way to Kick It! - Jason Vale, Jason Vale - Страница 11

One thing is undisputed – advertising works, especially when you are dealing in an addictive substance. And the chocolate big boys and girls spend an absolute fortune making sure their particular message stays in the forefront (and the depths) of our easily manipulated minds. Over and over and over again they beam the same messages into our computer-like brains, making certain that we download the information into our hard drives. Mars alone spends $400 million a year advertising in the US, Cadbury spends a whopping £250 million just in the UK. Each chocolate company does their utmost to make sure we never forget that ‘Nothing Satisfies Like A Snickers’, that when you have a break you should most certainly ‘Have A Kit Kat’ or if things get on top of you, you should ‘Take It Easy With Cadbury’s Caramel’. Each company cleverly links our emotions, sporting abilities and even good health with their product. And each company makes sure that we believe the hype.