Читать книгу Chocolate Busters: The Easy Way to Kick It! - Jason Vale, Jason Vale - Страница 26

You may feel that all the advertising, brainwashing, conditioning, trips around Chocolate World and text campaigns have got nothing to do with why you eat chocolate. You may simply believe that the only reason you eat it is because it’s sooooooo blooming lovely. You may also feel that it is fair game for Cadbury and the rest of the chocolate gang to aim their adverts at children. You may strongly think: ‘We’re not talking cigarettes here Jason, it’s only a bit of chocolate’. If that’s the case, I shouldn’t think you’re on your own there; after all, it takes a very open mind to be alive to the possibility that we could have been manipulated on a mental and physical level to this extent, to the possibility that mass-market chocolate could in any way be as harmful for us as cigarettes. However, for you to truly break free you must at least be open to the possibility that conditioning has played a massive part in your apparent decision to buy chocolate. After all, you don’t see the average badger yelping for a Yorkie, no matter what time of the month it is, nor what mood it’s in!

There is, of course, more to it than just mental conditioning, and one thing I cannot argue with is that like most people reading this book you will firmly believe that you love the taste of the stuff and that life without feeling a cold piece of chocolate melting on your tongue simply would ‘not be worth living’. However, please expand your mind as we well and truly strip away this layer by …