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1 * The names of those interviewed for this book have been changed, occasionally along with minor details, to free them to speak candidly. I am grateful to all who participated and shared their insights.

2 1. Maria Figueroa Kupcu, “Taking a Stance,” Brunswick Group, June 4, 2019, brunswickgroup.com/social-issues-ceo-response-i14995/

3 2. Ibid.

4 3. Dan Pontefract, “Yet Another Survey That Demonstrates Employees Want Purpose But Organizations Are Not Delivering,” Forbes.com, June 9, 2016, forbes.com/sites/danpontefract/2016/06/09/yet-another-survey-that-demonstrates-employees-want-purpose-but-organizations-are-not-delivering

5 4. “The Business Case for Purpose,” Harvard Business Review, assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/digital/ey-the-business-case-for-purpose.pdf

6 5. Gary Burnison, “Breaking Boredom: What's Really Driving Job Seekers in 2018,” Korn Ferry, kornferry.com/insights/this-week-in-leadership/job-hunting-2018-boredom

7 6. Melanie Baravik, “5 Surprising Employee Development Statistics You Should Know,” Clear Company, September 9, 2021, blog.clearcompany.com/5-surprising-employee-development-statistics-you-dont-know

8 7. “2019 Workplace Learning Report,” Linkedin Learning, learning.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/workplace-learning-report-2019/pdf/workplace-learning-report-2019.pdf

9 8. “The Future of Work Arrives Early,” Oxford Economics, Society for the Human Resources Management, and SAP SuccessFactors, shrm.org/hr-today/trends-and-forecasting/research-and-surveys/documents/sap%20oe%20shrm%20global%20report.pdf

10 9. Jodi Kantor, Karen Weise, and Grace Ashford, “Inside Amazon's Worst Human Resources Problem,” The New York Times, November 3, 2012, nytimes.com/2021/10/24/technology/amazon-employee-leave-errors.html

11 10. Owen Hughes, “Tech Workers Warned They Were Going to Quit: Now, the problem is spiraling out of control,” ZDNet, October 22, 2021, zdnet.com/article/tech-workers-warned-they-were-going-to-quit-now-the-problem-is-spiralling-out-of-control/

12 11. “Quotations on the Jefferson Memorial,” Monticello.org, monticello.org/site/research-and-collections/quotations-jefferson-memorial#footnote10_ytmztxy

13 12. “World GDP per Capita, 190-2021,” Macrotrends, macrotrends.net/countries/WLD/world/gdp-per-capita

14 13. Farhad Manjoo, “Even with a Dream Job, You Can Be Antiwork,” The New York Times, October 22, 2021, nytimes.com/2021/10/22/opinion/work-resignations-covid.html

15 14. “Business Roundtable Redefines the Purpose of a Corporation to Promote ‘An Economy That Serves All Americans,’” Business Roundtable, August 19, 2019, businessroundtable.org/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans

16 15. World Economic Forum and Willis Towers Watson, 2020.

17 16. Jeanne Meister, “Employee Experience Is More Important Than Ever During the COVID-19 Pandemic,” Forbes.com, June 8 2020, forbes.com/sites/jeannemeister/2020/06/08/employee-experience-is-more-important-than-ever-during-the-covid-19-pandemic/

18 17. Qualtrics XM Institute.

19 18. Lewis Garrad and Thomas Chamorro-Premuzic, “How to Make Work More Meaningful for Your Team,” Harvard Business Review, August 9, 2017, hbr.org/2017/08/how-to-make-work-more-meaningful-for-your-team

20 19. Jill Popelka, “Thrive XM Index 2020 Report: The Case for Employee Experience Driving Business Results,” SAP, October 7, 2020, news.sap.com/2020/10/thrive-xm-study-2020-employee-experience-business-results/