Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 11

This book is meant to be part real-world survival guide and part nitty-gritty how-to handbook for busy nonprofit marketers with small budgets and staff, including executive directors who are asked to do it all, and anyone new to the work of nonprofit marketing and communications. I hope it is both a reference that you'll return to often and a comforting support, reassuring you that you really can do this, even if you are working on your own. Crease up the spine, mark up the pages, and make it your own personal guide to marketing your good cause.

The book is organized into four sections.

Part One: Getting Ready to Do It Right gives you some big-picture perspective on the world of nonprofit marketing and provides context for everything else that follows in the book. It includes chapters on planning, effectiveness, listening, and more.

Part Two: Answering the Three Most Important Nonprofit Marketing Questions dives into defining your target communities, creating messaging that works, and delivering those messages in the best ways.

Part Three: Building a Community of Supporters Around You recognizes the profound shift in how people and nonprofits are connecting with and relating to each other and will help you build your own community of supporters.

Part Four: Doing It Yourself Without Doing Yourself In looks at the trio of elements required for successful implementation of any marketing program: time, talent, and treasure.

The book concludes with some suggestions for the big questions to ask yourself as you evaluate the success of your nonprofit marketing program.

You can approach the book in the way that works best for you: read it straight through, or backward, or start in the middle. The detailed table of contents in the front, as well as an index in the back, can help you quickly find the sections you need.