Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 16

For maximum effectiveness, your confident and skilled marketing staff need to work within an organizational culture that values marketing and communications.

Too often nonprofits just want communications staff to make all the stuff – the social media and website updates, the newsletters, flyers, and event invitations, etc. The least effective organizations treat their communications staff like fast-food drive-through windows, taking orders and churning out content.

In contrast, supportive organizations understand that you need more than just communications tactics for success. You need real strategy. You need planning. You need adequate resources, including time, talent, and treasure. You need to view marketing and communications as an essential, valued function.