Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 22

Because the Internet has revolutionized communications between organizations and individuals, effective nonprofit marketing programs can be implemented for online pennies on the print dollar. Although you still need a budget to pay for good web hosting; email service providers; some upgraded, professional-level services; and, of course, staff, lack of money is no longer the biggest stumbling block to good nonprofit marketing. Now the sticking point is lack of time.

Engaging supporters in conversations is more time-consuming than blasting messages out to them. Managing profiles on multiple social media sites is more time-consuming than updating your website once a month. Writing a blog with several posts per week is more time-consuming than sending out a print newsletter twice a year. Although all of these tasks do take more time, they are also more effective at building a community of supporters and encouraging them to act on your behalf.