Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 37

To make working with the goals, strategies, objectives, and tactics described in this chapter easier, Nonprofit Marketing Guide created the Nonprofit Communications Strategic Planning Card Deck. The double deck of playing cards, which includes definitions and examples, allows nonprofit communicators to visually lay out their communications plans. The card deck can also be used for a variety of planning and training exercises.

“When I begin to feel overwhelmed,” says executive director Jeanette Stokes of the Resource Center for Women and Ministry in the South, “I can see all those cards spread out and realize that we can't do it all. I say to myself, ‘Pick a goal and strategy and a few tactics.’”

Communications strategist Tara Collins feels the same way. “When planning a campaign, I restrict myself to just the three best cards for goals, strategies, objectives, and tactics so I don't get overwhelmed or sidetracked. The card decks allow me to lay it all out, shuffle, discard, reshuffle, focus and then get it all down on paper quickly.”

The card deck is available at both Amazon.com and NonprofitMarketingGuide.com.