Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 25

There is no one best way to market your nonprofit or your good cause, although some approaches have better odds of working than others, especially given these ten realities. I've tried to include in this book both the strategies and tactics that I believe will have the greatest likelihood of success, especially for smaller organizations, but you won't know what works best for your group and your supporters until you try, gauge the results, and try again.

Don't fear failure in your nonprofit marketing. Fear will make your approaches too conservative, and you'll become just another one of the thousands of really good causes out there that struggle day to day because they don't get the support they deserve.

Instead, be bold. Author and pastor Basil King said, “Be bold and mighty forces will come to your aid.” You won't get it right the first time, and maybe not the second either. What's important is that you try new ways to reach out and grab hold of your supporters’ hearts and minds. When you do, they will come to your aid.