Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 43

In this section, you define what you need to do or to accomplish.

What are your short-term and long-term goals? What do you want to achieve through marketing?

I suggest you begin with the twelve most common goals described in the previous chapter and winnow those down to what's most appropriate for your nonprofit.

The four most common marketing goals are engaging our community, brand building and reputation management, raising awareness of our issues, and supporting event fundraising.