Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 20

Although you'll be encouraged in this book to remember that your supporters are real, individual people and to speak to them personally, it's also important to remember the power of your network as a whole and the connections that your supporters have with each other.

Think about when you host events. Isn't it wonderful to see all of those people who care about your work in one place, talking to each other about the good work you are doing, and feeling good about their contributions to something much bigger than themselves?

Smart nonprofit marketers find those people who are enthusiastic about the cause and who also have large networks of their own. You then feed those big fans and help them spread the message to others. They may fundraise for you, but just as important, they also “friendraise” for you.

Consider integrating fundraising, marketing, communications, and information technology into community building or community engagement teams. Incorporate all that is learned through your community of supporters into program design and implementation. Using marketing to facilitate community building is likely the best way to achieve your nonprofit's ultimate mission.