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The Dangers of Defining Your User

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There are really remarkably few dangers involved with getting to know more about your users, but there are some things that you can get wrong. Generally, the biggest problems spring from not defining your user well enough, or from not validating that the people for whom you’re building your product really exist.

It’s not enough to describe the person you think will be your customers. You need to do the work to understand the humans who are using your product.

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