Читать книгу Build Better Products - Laura Klein - Страница 70

According to Cindy, there are two questions that teams need to answer about their customers:

• Who is getting the most value from our product?

• How can we learn more about what they need so that we can retain and monetize them and acquire more customers like them?

To answer these questions, Cindy recommends a three-step process that combines both quantitative and qualitative methods.