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STEP 1: Find Your Heaviest Users

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If you have the data, start looking for customers who are using the product constantly. These are your power users.

Who is on the platform every day? Who is contributing most? Who is configuring the most reports? Who is sending the most messages? Who is coming back two, three, or four times more often than average? Whatever it is your product does, you’re looking for the people who are doing it the most.

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