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Next, use email, text, or a lightweight, in-product chat service like Qualaroo or Olark to send a single question to your biggest users. That question should be something like “Does ProductName make your life easier/better?” Give them the options, “Extremely, Yes, or Not Really.”

Make sure it’s really just one question and that the answers are multiple choice and clear. This is not the time to start throwing in all the extra questions that marketing wants or adding “just one more as long as we’re surveying people.” You’re not really conducting a survey. You’re taking the temperature of your audience. You want to make this quick interaction as simple and painless as possible, because the question itself is not the end goal of this exercise.