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Chapter One Anyone? Yes,
Practically Anyone

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‘I don’t understand. I’m attractive, intelligent, sensitive, accomplished. Why doesn’t he or she fall for me? Why can’t I find love?’ How many times have you beaten your fists on the pillow asking yourself this question?

You open this book sceptically, yet harbouring hope, for the solution. You read the title: How to Make Anyone Fall in Love with You.

‘That’s a big promise,’ you say. Indeed, it is. But the promise of this book is yours if you are willing to follow a scientifically sound plan to capture the heart of a Potential Love Partner.

Why, when history is strewn with broken hearts, do we now claim the means to make someone fall in love with us? Because, after centuries of resistance, science is finally unravelling what romantic love actually is, what triggers it, what kills it, and what makes it last.

Just as ancient tribesmen saw an eclipse and thought it was black magic, we looked at love and thought it was enchantment. Sometimes, especially during those first blissful moments when we want to stop strangers on the street and cry out, ‘I’m in love!’ it may feel like enchantment, but, as we enter the 21st century, we are discovering that love is a definable and calculated blend of chemistry, biology and psychology. (And, well, maybe a little black magic thrown in.)

As science sets sail in previously unknown seas, we are at last beginning to understand the rudiments of that ‘most insane, most delusive, and most transient of passions’, as George Bernard Shaw described love. And what makes people want to stay in that ‘excited, abnormal and exhausting condition continuously until death do them part’? The question, and the quandary, of ‘Precisely what is love?’ is not new. It is one that has been given serious consideration throughout the ages by cerebral heavyweights like Plato, Sigmund Freud and Charlie Brown.

In the darkened Broadway theatre in 1950, the audiences of South Pacific were in total harmony with Ezio Pinza when he pondered, ‘Who can explain it? Who can tell you why? Fools give you reasons. Wise men never try.’ Well, recently, many wise men and women have tried, and succeeded. Don’t blame Rodgers and Hammerstein. When they were composing romantic musicals, the scientific community was as perplexed about love as Nellie and Emile de Bacque singing their bewilderment about some enchanted evening.

How to Make Anyone Fall in Love With You: 85 Proven Techniques for Success

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