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Fallacy #7: In a Poor Economy, Motivation Doesn’t Matter

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If our full-employment economy suddenly shifts to an employer’s market, will motivating staff members become less important? Certainly not. Even in times when good employees were easy to find and the employment market was an employer’s market, many companies recognized the importance of motivating their staff.

Motivation isn’t only a recruitment and retention issue. It’s a performance issue. Remember, motivation is a tool to generate high performance that will result in the accomplishment of the organization’s objectives. Regardless of how well the economy is doing, what company doesn’t want to perform at higher levels than expected?

Motivating Today's Employees

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