Читать книгу Direct Mail in the Digital Age - Lin Grensing-Pophal - Страница 17

Clothing has broad appeal. Everybody wears clothes. Many people buy clothes for fun, or to be fashionable, and these people buy clothes again and again because their old wardrobes become dated, or because they want to have more fun or be more fashionable! Even those who wear clothing strictly for utilitarian purposes need new clothes when theirs wear out. Clothing is also a common gift item.

Again, it gets down to the potential size of your market. The bigger the potential market, the greater the potential for higher volumes of sales. Direct mail is, more than anything, a numbers game.