Читать книгу Direct Mail in the Digital Age - Lin Grensing-Pophal - Страница 5

Direct marketing may use one or more of the following techniques:

• Telephone

• Television

• Print advertisements

• Direct mail

• Digital direct mail

• Billboards

All of these are examples of direct marketing efforts that are designed to achieve an immediate (or almost immediate) response from a group of consumers. The following sections discuss these direct marketing techniques.