Читать книгу Direct Mail in the Digital Age - Lin Grensing-Pophal - Страница 20

In the past, if your product sold for less than $15 and you only had one product to sell, you probably wouldn’t be able to justify the cost of a direct mail campaign, which would include the cost of developing, printing, and mailing your direct mail piece as well as the cost of renting a list. Those days are gone, though, thanks to the advent of digital direct mail. In fact, one of the big benefits of email marketing is the low cost, since the cost of print and postage have literally been eliminated.