Читать книгу Direct Mail in the Digital Age - Lin Grensing-Pophal - Страница 18

Direct mail is easy to do, particularly in the digital age. That means that if you have competitors — and just about everybody has competitors — and direct mail is a viable marketing communication option for your product or service, your competitors are likely to be using direct mail as well. So you will need to stand out in some manner from your competition in terms of product quality, price point, access, or service (or some combination of these).