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Lisa Earle McLeod
Selling With Noble Purpose
Читать книгу Selling With Noble Purpose - McLeod Lisa Earle, Lisa Earle McLeod - Страница 1
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Страница 1
Table of Contents
Guide
Pages
Praise for Selling with Noble Purpose
selling with noble purpose How to Drive Revenue and Do Work That Makes You Proud
Страница 7
Страница 8
Страница 9
Introduction What Is Selling with Noble Purpose?
The Curbside Conversation Where Selling with Noble Purpose Was Born
How Noble Purpose Plays Out
The Changing Face of Business
Note
PART 1 Sales: A Noble Profession?
CHAPTER 1 The Great Sales Disconnect
What Lack of Purpose Costs a Sales Force
Reframing the Sales Profession
What's Gained from Approaching Sales with Purpose
Why Selling with Noble Purpose Becomes Self‐Reinforcing
What This Book Can Do For You
Chapter 1: The Great Sales Disconnect
CHAPTER 2 How a Noble Sales Purpose (NSP) Changes Your Brain
Customer Centricity Is Not Enough
The Two Big Human Needs: Belonging and Significance
A 10‐Degree Shift Can Change Your Direction
Atlantic Capital Bank: From Transactional Banking to Fueling Prosperity
Supportworks: Redefining the Home Contracting Industry
CMIT Solutions: From Techies to Trusted Advisors
G Adventures: Igniting Passion and Purpose in Resellers
Orange County Court: Simple Elegance
You Don't Have to Create World Peace
Why Mission and Vision Aren't Enough
Preventing Your Personal Wells Fargo
Surrogation: When the Metric of the Strategy Takes the Place of the Strategy
How NSP Drives Shareholder Value
Shareholders vs. Stakeholders
Chapter 2: How a Noble Sales Purpose (NSP) Changes Your Brain
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