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We asked LANA KHAVINSON, a LinkedIn Expert and Digital Business Marketing Professional to share her thoughts about the importance of representing your professional persona online and in particular, on LinkedIn. Lana is a former LinkedIn Marketing Manager for Company Pages, Small Business, and LinkedIn for Good products

Regardless of your industry, company size, or job function, LinkedIn is an invaluable tool for all professionals, especially those in leadership positions. With over 500 million professionals around the world, LinkedIn has a network of people and resources that can help any executive become that much more successful.

Executives have found LinkedIn an incredible place to connect with fellow leaders, mentors, specialists, investors, and more. By providing easy tools for engaging with the LinkedIn network, an executive can quickly find the exact person that they need to reach. Given the content that flows daily through LinkedIn, leaders can always feel in the know and ready for the next challenge.

I’ve personally seen some incredible examples of business leaders using LinkedIn to build out peer networks, partnerships, and rich communities. In fact, one leader that I worked with was able to find a business partner by engaging in a shared group. Through that partnership, they were able to double their business leads in under one year. What’s been even more exciting is seeing leaders speaking up on important topics taking place in their industry and the economy at large. Not only have they been able to build their executive and corporate brand, but they’ve created a community of followers that are now able to learn and thrive.

LinkedIn is all about creating economic opportunity for every member of the global workforce. The connectivity and ease with which leaders can engage with one another and the community at large not only help business but creates the foundation for a better world.

I can’t wait to see what you all do with The 5-Minute Drill—it will no doubt be incredible and inspirational.

Follow Lana on

LinkedIn: linkedin.com/in/lanakhavinson

Lana Khavinson is currently Product Marketing Lead - Groups at Facebook.

She was formerly at LinkedIn a Product Marketing Leader: LinkedIn for Good; LinkedIn Groups; Small Business Resource Center; and LinkedIn Company Pages. And, previously served Intuit and Yahoo both in Online Marketing & Mobile Development.