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A good business plan is a simple, honest document that completely and precisely describes your experience, your proposed business, and your long-term plans for that business. It does not need to be long or complicated; it should tell a complete story that can be easily understood by a potential lender or investor.

A business plan is expected to follow a standard format, but it should be tailored to suit the situation. How your business plan is presented is as important as the information it contains. For professional polish, use a 12-point font for the text, double-spaced and printed on standard white paper. Have someone else proofread it and make sure it contains no mistakes or spelling and grammatical errors.

It should have a separate cover page with the company name, address, telephone and fax numbers, and your name as the person to contact for further information. It should also show the date that the document was prepared. Each section of the plan should have a heading and the pages should be numbered.

You might want to consider writing a short cover letter offering to provide any additional information that might be required. If you write a cover letter, make sure you have the correct information for your contact.

A business plan that includes three or four pages of solid information and a cash flow forecast will probably be sufficient for starting up a small special events business. If you have done thorough market research and financial forecasts, you will have all the information necessary to write a business plan.

Following is a brief discussion of each of the components that go into a business plan.