Читать книгу Start & Run an Event-Planning Business - Mardi Foster-Walker - Страница 53

Prove that you have done your market research by providing details on your potential clients and how you intend to reach them. Explain how you will use the information you have gathered as the basis of your sales and marketing strategy. Describe your competition and why your service will sell in your targeted market. Show that you have a good understanding of your chosen market and why a potential lender should feel confident that your sales and marketing planning will be successful. See chapter 8 for more information on sales and marketing.