Читать книгу Start & Run an Event-Planning Business - Mardi Foster-Walker - Страница 58

In addition to your fixed costs and the costs of producing an event, there are costs incurred in marketing your services. In order to do a cash flow, you must have a marketing plan and forecast a budget for your first year of operation. Included in your marketing plan should be your expenses. See chapter 8 for more information on what goes into marketing.