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This section of your business plan should be a summary of fixed expenses and overhead, planned sales and marketing expenses, start-up costs, projected revenue forecast, and a projected cash flow analysis. Your cash flow forecast should be a truthful and realistic projection of the financial needs of your new business. It should show the potential lender that the business has the ability to pay back the amount borrowed. This is generally where most lenders will be looking for weaknesses in your plan, so be prepared for scrutiny and to answer any questions regarding your proposed business.

For more detailed advice on business plans, Self-Counsel Press publishes many business kits and forms.