Читать книгу Military Recruiting - Markus Müller - Страница 5

Table of content

Key Words

Impressum

List of abbreviations

List of tables and figures

Foreword

Acknowledgement

1. Introduction

2. The public good problem

2.1 The Bundeswehr and the public good "security"

2.2 Definition and problem of public goods and resources

2.2.1 Definition

2.2.2. Problem

2.3 The provision of „security “

2.3.1 The term „security “

2.3.2 An imperfect market - (no) place for an army

2.3.3 Demographics strength, sustainability and recruitment requirements of German Armed Forces in the medium and long-term point of view

3. Personnel recruiting and employer attractiveness

3.1 The onset of change in the labor market

3.2 Conceptual framework approach to employers’ perception

3.2.1 Vocational phases of individuals

3.2.2 Employer branding & model framework of attractiveness perception by employers

3.2.3 Corporate Attractiveness as the attractiveness of the company

3.2.4 Employer Attractiveness as recruiting relevant aspect of corporate attractiveness

3.3 More detailed aspects in the context of popularity and attractiveness of an employer

3.3.1 Public Service Motivation (PSM)

3.3.2 Work-Life-Balance

3.3.3 Salary

3.4 Classification of the attractiveness of "Employer Bundeswehr"

3.5 Appropriate personnel marketing measures approach

4. Own study: A comparative study on evaluation and orientation patterns of individuals towards the Bundeswehr as an employer

4.1 Introduction to the method

4.2 Methodological part of the study

4.2.1 Participants and method

4.2.2 Measures

4.3 Results of the study

4.3.1 Descriptive analysis

4.3.2 Multivariate Analysis

5. Summary and conclusions

5.1 Results of the study and conclusion

5.2 Practical implications and recommendations for action

5.3 Limitations and further research horizon

List of references

List of other sources

List of legal sources