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List of abbreviations

a. w.alternative view
ANOVAAnalysis of Variance
Art.Article
bstandardized regression (beta) coefficient
BbesGBundesbesoldungsgesetz - Federal Civil Service Remuneration Act
BMBFBundesministerium für Bildung und Forschung - Federal Ministry of Education and Research
BMVgBundesministerium der Verteidigung - Federal Ministry of Defence
BW or BwBundeswehr
CACorporate Attractiveness
CCCorporate culture
cf.compare
CBCorporate Branding
DBwVDeutscher BundeswehrVerband - German Federal Armed Forces Association
CCcorporate culture
DEBADeutsche Employer Branding Akademie - German Employer Branding Academia
div.diverse
DPODiplom Prüfungsordnung - Examination Regulations for Diplom
EAEmployer Attractiveness
EBEmployer Branding
Ed.Editor
Eds.Editors
egfor instance
EIEmployer Image
EStGEinkommensteuergesetz - German Income Tax Act
et al.et alia: and others
EUEuropean Union
EVPEmployee value proposition
Fig.Figure
Ger.Germany
GGGrundgesetz - German constitution (Basic Law)
GPGglobal public good
HRHuman resource
HRMHuman Resource Management
i.a.w.in accordance with
i.c.w.in conjunction with
IABInstitut für Arbeitsmarkt- und Berufsforschung - Institute for Employment Research of the Federal Employment Services
KWKGalso as KrWaffKontrG; Gesetz über die Kontrolle von Kriegswaffen - War Weapons Control Act Law
KYCknow your customer principle
Nnumber of participants / scope of the survey
NATONorth Atlantic Treaty Organization
NRFNATO Response Force
OLSOrdinary-Least-Squares-Model (Estimation model based on the least squares or MKQ-model)
Pub.Publisher
PSpublic service
PSMPublic Service Motivation
pur.Pursuant to
Sig.Significance
SPSSStatistical Package for the Social Sciences
u.a.und andere – and others
VdRBwVerband der Reservisten der Deutschen Bundeswehr – Reservist Assoziation of the German Armed Forces
w. appl.where applicable
WehrRÄndGWehrrechtsänderungsgesetz – Military Change Act Law
WLBWork-Live-Balance
Military Recruiting

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