Читать книгу Military Recruiting - Markus Müller - Страница 8

Foreword

The study on "Military Recruiting" explores the complexities of military recruitment and presents them in a global economic science context. It is not only a primary scientific study on employer attractiveness of state institutions on the example of the German Federal Armed Forces, offering a comparison with other European armies and the US military, but covers the theme of employer branding from work-life balance to global economic aspects. For the implementation of the results the two levels of internal and external influencing factors that affect the choice of the employer were determined: "instrumental dimension (objective (pre-) knowledge)" and "symbolic dimension (subjective emotions)".

The original German-language publication "Bundeswehr as an employer" (see Müller, 2014 and Drevs, Müller, 2015) expanded [ISBN 978-3-8442-9474-3 / (e) ISBN 978-3-8442-9723-2] adds to the recent research on employer attractiveness of state institutions and describes for the first time conclusions of the transformation from a conscript army to a professional army based on primary data. With universal applicability the extended "phase model of employer-employee interaction in a behavioral theoretical framework (Process of perception of a company as to employer and the steps of Interaction)" describes these contexts broader than the existing models could have been done before and discusses approaches accessing both opposite strands of development and parallel structures. The original German work can already be found in various scientific libraries, military archives and European research institutions.

A particular intention of this work is to show how scientific research in civil-military context and civilian use may not only complement each other but also constitute an interdependent benefit extension. The core study covers not only "The attractiveness of the Bundeswehr as an employer in the light of the public good problem" and the recruitment in the military context, but also recruiting in general. Under this approach the Bundeswehr is exemplified as a state institution in the research focus of the recruitment of public employers. The analytic approach, the found correlations and implications may serve as a basis for public employers and government as well as for private companies. For this purpose, individual topics were embedded as self-contained subject areas (see Table of Contents and List of Figures) in the overall context. Beyond that, general government and policy-making aspects such as the provision of public goods problem and geopolitical issues like the establishment of global public goods have been addressed with the understanding of the attached security concerns to sufficient degree.

The focus of this work is, however, clearly on the employer attractiveness of an institution or a company and the company’s benefit resulting from a conceptually well-defined employer branding. The Employer brand is based on an employer-employee interaction and a targeted market expansion in terms of "human resources" and it is able to generate a sustainable competitiveness and performance for the employer.

Thus the whole work conducted is intended to help both "civilian employers" as interdependent basic research, in particular governmental and semi-governmental institutions in the field of scientific research on the "public employer State” with analytical approach and notably develops courses of action for the topic "MILITARY RECRUITING".