Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 25
Establishing goals
ОглавлениеThe Goals section prioritizes the overall reasons you’re implementing a social media campaign. You can prioritize your goals from the seven benefits of social media, described in the earlier section “Understanding the Benefits of Social Media,” or you can add your own goals. Most businesses have multiple goals, which you can specify on the form.
Consult Table 1-1 to see how companies are using social media to reach their goals.
TABLE 1-1 Matching Social Media Services to Goals
| Goal | Customer Communication | Brand Awareness | Traffic Generation | SEO |
|---|---|---|---|---|
| Good | Good | Good | Good | |
| Good | Good | Good | Good | |
| Good | Good | Good | Good | |
| Periscope | Okay | Okay | Okay | Okay |
| Good | Good | Good | Good | |
| Snapchat | Okay | Okay | Good | Poor |
| Good | Good | Good | Good | |
| YouTube | Good | Good | Good | Good |
Adapted and interpreted in part from data sources at aokmarketing.com/wp-content/uploads/2016/06/CMO_Social_Landscape_2016.pdf and information from https://cmo.adobe.com/#gs.dnbpdi
